The Engineered Boulderer

The title is a pun, admittedly a rather contrived one, and therefore one that needs explaining. Some company, I fail to remember which at this point, used life is a party as their slogan. Since party in Danish is fest and the subject of this post is a juice drink called Festis it just seemed to fit. This explanation, however, does not. I hope you’ve bear with me anyway as I quickly change the subject and start talking about Festis and their interesting taste combinations.

Festis is made by the Swedish branch of Carlsberg which is why the site about Festis is only available in Swedish. It is a series of juice drinks that started in 1961 with orange juice in small tetrapak bricks (actually they were weird triangular shapes, but they were Festis).

In 1994, however, after loosing the market lead to MER, Festis was rebranded. In the beginning they had “boring” flavors such as Lemon Lime, Melon Lemon, and Cassis. At the end of the nineties they started experimenting more leading us to the reason I’m writing this. The new flavor Lotus Lychee, a pale blue clear juice drink which tastes flowery with an aftertaste of lychee. When I was in Sweden yesterday we stopped at the Shell station right after Øresundsbron as we usually do. Like a fly to a lit candle I was drawn to the cooler with the Festis bottles. Since they’ve started experimenting I’ve just had to try all the flavors. From the refreshing Guanabana Pineapple to the horrific Cactus Lime (I’m not much into cacti, go figure).

To me, trying some weird Festis flavor has become part of going to Sweden. Next time you visit, you should try one too, you just might discover that Dandelion Apple is the flavor that makes you tastebuds touch heaven.

This entry was posted on Sunday, January 15th, 2006 at 3:52 pm and is filed under Food, Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.